Training-floor film for the Sidemen activewear range. Warm low-key lighting and close handling of the fabric put the product in the context it is actually bought for.
Category
Apparel & Activewear
Client
Sidemen Activewear
Sidemen Activewear
Activewear has to look capable, not just styled. The film needed to sit in a real training environment and show the garments under load, while staying visually distinct from the main clothing line.
We shot on the gym floor with warm, directional light against a dark surround, favouring mid and close framing on fabric, fit and movement. The grade deliberately departs from the neon treatment of the clothing campaign so the two ranges read as siblings rather than repeats.
A campaign film that positions the range as performance product and gives the line a look of its own within the wider Sidemen identity.
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