Full creative production for Prime's entry into the hydration market. TV-ready spots, social cutdowns, and influencer content that matched the brand's energy and Gen-Z audience.
Category
Sports & Beverage
Client
Prime
Prime
Prime needed to break into a crowded hydration market dominated by legacy brands. They required content that could cut through the noise and resonate with a young, social-first audience. The brand had strong momentum from celebrity founders, but lacked a cohesive visual system that could scale across broadcast, digital, and influencer channels. Every asset had to feel native to each platform while maintaining a consistent brand voice.
We delivered a full creative suite: hero TV spots, platform-specific social cutdowns, and influencer-ready content. Every asset was optimized for virality while staying true to the brand's bold, energetic identity. We built a flexible content system that allowed rapid adaptation—from 6-second TikTok hooks to 30-second TV spots—without losing quality or brand consistency. The creative direction emphasized movement, contrast, and the product's distinctive look to ensure instant recognition.
The campaign drove over 2 million impressions in the first month. Spots were adapted across 8 platforms with strong engagement. Prime established a distinct visual identity in the category. The content system we built continues to support new product launches and seasonal campaigns with minimal additional production. Brand recall and consideration metrics exceeded benchmarks, and the creative became a template for future campaigns.
Boat · Consumer Electronics
View case studyTell us what you’re launching. We’ll come back with a concept, a treatment and a clear scope — before you commit to anything.