Bright, colour-forward product film for the Cardi B device range. Gradient-finished units arranged on clean white, with the full flavour spectrum in a single frame.
Category
Lifestyle
Client
Cardi B
Cardi B Vape
A range built on colour has to be shown as a range. Isolating one device loses the appeal, but a flat line-up of many reads as a catalogue page rather than a campaign.
We staged the devices in a loose scatter on white so the gradients play against each other, using soft even light to keep every finish true. Camera moves stay slow and lateral, letting the colour transitions do the work.
A film that presents the full range and its colourways together while keeping each individual device clearly identifiable.
Prime · Sports & Beverage
View case studyTell us what you’re launching. We’ll come back with a concept, a treatment and a clear scope — before you commit to anything.