Macro-led apparel film. Raking light across weave, stitch and print turns a single tee into texture, detail and craft rather than a flat product shot.
Category
Apparel
Client
Greatness Tee
Greatness Tee
A one-garment drop offers very little to cut between. The interest has to come from the making of the piece, not from range or styling.
We went close and slow — shallow-focus macro across the knit, the embroidery and the print edge, lit at a rake so the surface picks up relief. Deep reds against near-black keep it dramatic while the detail does the selling.
A film that communicates material quality and construction, giving a single-product drop enough substance to headline a campaign.
EZODRIP · Apparel & Streetwear
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