Supplement brand commercial production. Performance-focused creative across product lines.
Category
Supplement & Wellness
Client
Super Human
Super Human Black
Super Human had multiple product lines and needed cohesive creative that could work for each while building overall brand authority. Each product had distinct benefits and audiences, but the brand needed to feel unified. Fragmented creative would dilute the brand; overly uniform content would fail to resonate with each segment.
We produced spots for their Black and Orange lines that shared a consistent visual language while allowing each product to shine. Performance and results were central to the messaging. We established a color and motion system that could flex across products, with each spot feeling like part of a family rather than a one-off.
Both campaigns drove strong engagement. The consistent visual system made future launches faster and more cost-effective. The brand reported improved cross-sell between product lines, and the creative framework has been used for two additional product launches since.
Insane Labz · Supplement & Fitness
View case studyTell us what you’re launching. We’ll come back with a concept, a treatment and a clear scope — before you commit to anything.