Celebrity-aligned commercial production. Bold visuals that connect product to lifestyle and culture.
Category
Lifestyle
Client
Maluma Vape
Maluma Vape
Maluma Vape needed to leverage their celebrity connection while building a distinct brand identity that could extend beyond a single partnership. Relying too heavily on the star could limit longevity; ignoring the connection would waste a major asset. We needed to balance both.
We produced bold, lifestyle-forward spots that connected the product to culture and aspiration. The visuals were designed to feel authentic and shareable across social channels. We framed the celebrity presence as part of a broader lifestyle story rather than a standalone endorsement, ensuring the brand could stand on its own for future campaigns.
Strong engagement across social platforms. The campaign established a visual language that could scale for future product launches. Share rates and comment sentiment were particularly strong, and the creative was widely reposted by fans. The brand team has since used the visual system for non-celebrity campaigns with consistent results.
Chris Bar Vape · Lifestyle
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